Demystifying Search Engine Optimization
Search Engine Optimization, or SEO, may have taken a back seat to the new social media marketing techniques for attracting new customers but the truth remains, that a well-executed Search Marketing campaign will still drive targeted traffic to your website.
In this video, we’ll look at best practices in SEO techniques, which work in harmony with the search engines, avoiding the risk of falling afoul of algorithm updates which penalize irregular SEO methods.
1. There is No Magic Formula. Achieving sustainable top rankings is not down to any mysterious SEO system that guarantees first page listings. The well-publicized Penguin and Panda Google updates were measures taken by the world’s most popular search engine to improve the quality of its listings by weeding out websites using methods designed to artificially boost rankings.
2. Value Based Content Marketing. Creating content your target audience genuinely wants to read and share with others continues to be the best way to get the attention of the search engines and to be ranked accordingly as a valuable and relevant source of information to searchers looking for information about your products and services.
3. Don’t Ignore the Basics. A good starting point for any SEO campaign is conducting an audit of your current SEO activities, including
a. Evaluating your content
b. On-page SEO factors
c. Checking your website structure
d. Analyzing the quality of your inbound links
A thorough SEO audit will determine whether there are pieces missing from your current online marketing activities.
4. Think Mobile. The web is rapidly going mobile. Publishing mobile-friendly content and ensuring your site is built using fully responsive web design techniques will demonstrate to search engines that you are prepared for website traffic from mobile devices.
One thing is for certain: the search landscape will continue to change so be prepared to evolve with it. Adopting a well-planned search marketing campaign, or what we call Adaptive SEO, will enable you to successfully adjust your marketing tactics and stay ahead of the crowd.
If you would like help improving your Search Engine Optimization strategy, get in touch with us at 631-615-2983 or email us at firstname.lastname@example.org.