Does Social Media Increase Search Engine Rankings?

What we look at it in this video:

1. Does social media factor into search engine rankings?
2. Do Facebook Likes help your search engine rankings?
3. What types of Facebook Likes/Shares are important?

Credit – in the video I shared a few slides from presentations at Pubcon from the following speakers. These slides can be found online and are public information. People mentioned:

Rob Garner – iCrossing
Marcus Tober – Searchmetrics, Inc.
Eric Enge – Stone Temple Consulting

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