SEO Video – Part 14 – Stage 2 of SEO – Keyword & Competitor Analysis

In sports, business and in all areas of life, in order to beat out your competition you must know what they have done to achieve the success that you want.
If your competitors have top rankings in the search engine listing results then they must be doing something right.
SEO professionals will conduct a thorough analysis to see what your competitors are doing both organically and through PPC advertising (if they are using it).
That information is then utilized to conduct in-depth keyword research using a number of professional keyword research tools.
Keyword selection is then narrowed down to the most appropriate, most relevant keyword terms that searchers are using to find your products or services.
It all comes back to that question we asked earlier, “What “words” or phrases are people typing into the search engines to find you?”
Click here to view the next video in this SEO video series: Stage 3 of SEO – Developing Web Content –
Visit 1st on the List to learn more about Keyword Research:

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